My name is Tolu Balogun and I am the Team Lead for Gracepoint International Christian Center’s Content Marketing Team. As part of my responsibilities, I was given the task of revamping the church’s online presence, including its website and social media platforms.
To kick-start the project, I led a team of four to conduct research on the church’s impact. Our aim was to gain insight into the experiences, commitment levels, and areas of appreciation and improvement that the church community felt were important. To achieve this, we carefully crafted a series of questions that would help us understand the different perspectives and personalities within the church.
We selected a diverse group of nine individuals who represented the leadership, workforce, and membership of the church. Through their responses, we discovered a common theme – a strong sense of belonging to a family. Armed with this valuable insight, we developed a problem statement and created user personas that accurately reflected the ideal member of Gracepoint ICC.
Our next step was to embark on the UI/UX design and UX writing process. In this case study, I will take you through the journey we embarked on to create a website that truly reflects the essence of Gracepoint ICC.
Join me as we explore the design process that brought about a website that is not only aesthetically pleasing, but also user-friendly, informative and engaging.